7 Best Bringg Alternatives to Boost Your Delivery Operations

If you are here, it indicates that you are currently using Bringg but are actively looking for alternatives to replace it with. 

Another possibility (though remote) is that you are interested in learning about Bringg alternatives that are better in terms of features and functionalities.  

Whatever the purpose brings you here, we’ll ensure it is served. 

This blog discusses Bringg’s positives and negatives, explores why people seek Bringg alternatives, and lists the 7 best Bringg competitors you may consider. 

We’ve evaluated these delivery route optimization software solutions and compiled this list based on the features provided, ease of use, cost-effectiveness, customers’ reviews, and hands-on experience.

By the end of this blog, you can decide which software to pick as Bringg’s replacement that fits your unique business needs.

Bringg’s Brief Overview:

Bringg is a powerful delivery management platform for global organizations. 

People appreciate it for:

• End-to-end supply chain management, including first-mile and last-mile and even reverse logistics
• Multi-carrier management solutions
• Powerful fleet and resource management
• On-demand delivery support

However, this exhaustive software sometimes becomes too overwhelming to support a small to mid-sized business. 

Below are a few prominent reasons why businesses seek Bringg’s competitors. 

• Steep learning curve: Setting it up as an enterprise-grade solution can be complex and time-consuming. Moreover, people may need more time to get started due to its hard-to-navigate user interface, which increases training and external support expenses.
• Glitch-laden and slow: Users have frequently complained that Bringg freezes, slows down, or even shuts down unexpectedly, disrupting delivery schedules.
• Lack of transparent pricing: Bringg is an end-to-end logistics management software for large enterprises. So, it may be expensive. However, the prices are not publicly available.

7 Best Bringg Competitors and Similar Software

Software	Core Functionality	Routing Capabilities	Features	Limitations
Upper	Advanced route optimization, real-time tracking	AI-powered multi-constrained routing	User-friendly interface, real-time adjustments	No multi-day routing
Bringg	Fleet management, route optimization	May involve overlapping	Multi-day routing, barcode scanning	Limited customization
Routific	Route optimization, API integration	Intelligent route optimization	Manual adjustments, engine API	Absence of barcode scanning
eLogii	Multi-day routing	Multi-day routing, tangled routes	Multiple customization options	Supports only in-house fleets
Onfleet	Auto-assignment, customer communication	Inconsistent route optimization	Delivery auto-assignment, customer feedback	Higher pricing
Route4Me	Custom integrations, broad constraints	Weak route optimization	Custom integrations, customer-facing features	Clunky interface
Track-POD	Flexible proof of delivery	N/A	Flexible proof of delivery options	Limited customization
Circuit	Comprehensive route management	Time-consuming process	Comprehensive route management	Time-consuming process

1. Upper

• Capterra: 4.6/5 (44 reviews)
• G2: 4.8/5 (11 reviews)

Upper is built with the day-to-day routing requirements of small and medium-sized delivery businesses in mind. 

Route optimization is the first and foremost need for any business that involves moving people or products from point A to point B. 

Our software is equipped with AI-powered multi-constrained route optimization algorithms, which create routes that are not only mathematically shorter but also practical and avoid crisscrossing or overlapping. 

“Best routing app in the market I will recommend.”~ Gabriel C., Lawn cut, Wholesale

Plus, Upper considers multiple routing constraints, such as traffic patterns, delivery time windows, drivers’ shift times, break durations, and vehicle capacity constraints, while creating these routes. This helps improve delivery times and increase daily deliveries.

One of our clients, Chef Nicole Miami, succeeded in increasing their daily meal deliveries by 200% after implementing Upper.

Read the full story!

Let’s walk you through more features that position Upper as a robust end-to-end route management platform. 

1. User-friendly interface

We aim to keep our route planning software as clean and navigable as possible, so you don’t have to be that ‘tech-savvy’ guy to use it. This translates into more routes created in minutes without extensive training or setup support.

Here’s what one of our clients has to say about us.

Switching to Upper has been a good decision for our entire team. The platform’s ease of use stands out and is incredibly user-friendly and intuitive for our team. ~ Verified Capterra Reviewer

2. Real-time route adjustments

Upper allows adding or deleting stops to in-transit routes to accommodate last-minute orders or cancellations. It also features ‘drag-and-drop’ functionality to let you change the sequence of stops along a route or reassign them to another driver to handle unexpected situations, such as emergencies or vehicle breakdowns.

One of the best things about Upper is how it handles unexpected changes in our delivery schedule. The flexibility to adjust on the fly and inform our drivers instantly is invaluable. Also, the reporting tools are fantastic, allowing us to see performance at a glance. Also, the software interface is clean, making it easy for our non-technical members to access it without training or difficulty. ~ Verified Capterra Reviewer

3. Real-time GPS-based tracking and notifications

We prioritize transparency in delivery operations and hence offer last-mile visibility. Dispatchers can use this feature to stay abreast of drivers’ real-time progress and identify and address roadblocks proactively.

This feature informs customers of the most precise ETAs so they can stay prepared to receive orders and minimize failed delivery attempts.

4. Vehicle load capacity optimization

We understand how costly every idle mile is. This is why our software offers vehicle capacity planning and optimization that helps optimize your vehicle capacity. 

This feature lets you:

• Input box count, volume, or weight for each stop. 
• Assign capacity limits to each vehicle.
• Auto-create optimized routes that distribute stops among drivers whose vehicles match their load specifications.
• Accommodate pickups and deliveries along the same route.

You can increase deliveries per journey and minimize fuel consumption to boost profit margins.

5. Driver-friendly features

We understand that drivers are the backbone of a delivery business. That’s why we build features to enhance their ease and convenience on the road.

The three features that we’ve recently developed in this direction are:

1. In-app navigation: Allows your drivers to navigate their planned routes from within their mobile app without requiring them to switch to an external navigation app, reducing distractions and helping them stay focused.
2. Crew chat: Enables your drivers to connect with you via in-app messaging and get the much-needed assistance to get their run-time issues resolved quickly. 
3. Territory mapping: You can define and assign delivery zones to specific drivers based on delivery distances, start and stop points, or driving preferences to engage them and enhance their productivity.

When stacked up against Bringg, below are Upper’s advantages that give it a competitive edge.

6. Routing capabilities 

The routes created by Upper are more accurate and involve zero overlapping or crisscrossing. We input the same set of 20 delivery stops and created a route to cover them using both the software to compare the results. 

Bringg’s route was mathematically longer by around 5% and involved tangling that necessitated double-backing. Contrarily, Upper’s route was shorter and cleaner, which guaranteed minimized delivery distances and driver convenience. Moreover, users reported glitches with Bringg’s app that freeze or shut down, hampering the user experience. 

7. Scalability and Customizability

Created with small and mid-sized businesses in focus, Upper provides more features, including driver tracking, proof of delivery, and route optimization packed into one. Further, it provides custom fields and integration capabilities to allow customization based on business requirements. 

On the other hand, Bringg has a broader focus on logistics management and provides different solutions for different aspects, making it overwhelming for SMBs. 

8. Transparent pricing

We understand how much businesses value software companies that show prices upfront without hiding applicable charges. Upper provides tiered and transparent pricing plans, unlike Bring, which doesn’t display prices publicly. Moreover, as Bringg focuses more on enterprise-grade companies, prices are more likely to be higher.

9. Excellent customer support

Our support team provides multiple support options, including live chat support, priority email support, technical consulting, and a dedicated support manager based on your purchase plan, to help you experience a smooth onboarding.

If you are looking for the following three features, there are better solutions than Upper.  

• Multi-day routing capabilities:  While you can plan multi-day delivery dispatch, Upper may seem essential for complex routing with automated scheduling over weeks or months.
• Barcode scanning: Upper doesn’t feature built-in barcode scanning and may require you to implement a standalone app if your daily routine involves scanning lots of packages. 
• On-demand deliveries: Upper excels at executing pre-planned routes. It enables same-day routing and quick adjustments to handle many last-minute changes. However, it may be limited when handling on-demand delivery assignments.

However, that doesn’t mean the road is closed. We keep evaluating market trends and potential customer demands to see if a feature is highly demanded and plan to incorporate it. In short, we never say never to the possibilities of new feature rollouts!

Pricing and Trial Details:

Upper offers a 7 days free trial and three packages with the details below.

• Essentials: $120 per month for up to 3 users and allows 250 stops per route
• Growth: $240 per month for up to 5 users and allows 500 stops per route
• Enterprise: Custom pricing for businesses with over 500 stops per route

2. Routific

Routific is designed for small—to medium-sized businesses that execute local deliveries. Having been in the market for 12 years, it has emerged as a popular name in the last-mile delivery software industry.

Here are Routific’s key features or strengths you may like:

• Intelligent route optimization: Uses AI technology to predict traffic patterns that vary across different times or days of a day or week to create the most efficient route sequences.
• Manual route adjustments: This option allows manual route edits, including adding, deleting, or updating stops before dispatching them. However, you may require live GPS tracking to change dispatched routes.
• Engine API: Provides a flexible RESTFul API that you can integrate to add route optimization to your existing tech stack and get the most accurate ETAs.

Routific’s shortcomings include:

• Absence of barcode scanning: Routific doesn’t allow for collecting the proof of delivery via barcode scanning, limiting its usage as a part of a wider supply chain. 
• Lack of multi-day route planning: Routific doesn’t let you plan routes for multiple days ahead of time.
• No driver-dispatcher chat: Despite providing two mobile apps for drivers, Routific Driver and Routific Driver Lite, Routific doesn’t support in-app chat between drivers and dispatchers.

The areas where Routific outperforms Bringg are as follows:

• Intuitive user interface: Features a user-friendly dashboard that doesn’t crash often and eliminates the need for a steep learning curve.
• Quality of routes: Routes are clean and untangled and involve minimal crisscrossing to keep drivers happy while navigating them.
• Transparent pricing: Routific offers a transparent pricing model starting at $39 per vehicle per month (billed annually), unlike Bringg, which requires you to request quotes.

Routific’s Ratings and Reviews:

• Capterra: 4.9/5 (131 reviews)
• G2: 4.7/5 (37 reviews) 

“Intuitive and easy to use for the most part. Getting the route to go in the direction I want from week to week is a little challenging, maybe a feature where you can select from a map areas in order of priority of delivery.” – Meir H., Owner Baker, Food & Beverages, 1-10 employees

“It is easy to use, especially for staff who are not particularly tech-savvy. It was also very easy to learn. The map display, driver integration, and import/export all provide efficiency of operation.” – Ken G., Manager of Business Development and Community Relations, Mid-Market (51-1000 emp.)

Routific’s Pricing and Trial Details:

Free trial: 7 days

• Essential: It costs $39 per vehicle per month (billed annually) and includes route optimization and dispatching.
• Professional: This plan starts at $59 per vehicle per month (billed annually) and includes more advanced features such as GPS live tracking, proof of delivery, and API integrations. 
• Professional+: Starts at $78 per vehicle per month (billed annually), and includes customizable SMS and email notifications and real-time driver tracking link

3. eLogii

Headquartered in London, eLogii is a relatively new company in the delivery logistics software market. However, with client brands as big as the UK’s National Health Service, eLogii matches Bringg’s target audience. 

ELogii’s key features and strengths are as follows:

• Multiple customization options: It allows for configuring messages to customers, rules to make changes or additions to tasks, proof of delivery options, a tracking page, or drivers’ retry and return behavior upon task failure, as required, making it highly customizable.
• Greater autonomy for drivers: This enables drivers or agents to define precise locations in case of ambiguous geocodes to avoid future issues reaching addresses and replan delivery routes in case tasks don’t go as planned. 
• Multi-day routing: This lets you plan overnight routes for your long-haul drivers to rest during the night and continue traveling during the day.

Speaking of eLogii’s shortcomings, they are as follows:

• Supports only in-house fleets: Bringg is designed primarily to handle private fleets and not third-party logistics service businesses, limiting its usability for those relying on third-party carrier companies to carry out delivery operations.
• Tangled routes: Though eLogii is fast at creating routes, it fails to avoid crisscrossing or tangling, resulting in delivery routes that may need to be clarified for drivers.
• Issues with the Driver app: The driver’s app doesn’t work optimally and keeps assigning tasks to drivers based on previously defined zones, causing routing inaccuracies. 

The areas where eLogii outshines Bringg are as follows. 

• Versatile API: Unlike Bringg, which offers a hard-to-integrate API with incomplete documentation, eLogii provides a flexible API that enables quick integration with any existing system.
• Higher configurability: Offers customization parameters, including driver actions, proof of delivery options (photos, signs, or barcode scanning), defining a hierarchy of users and territories, or building tolerances for late/early deliveries into routes.
• Modern interface: The user interface is easy to navigate, facilitating its maximum utilization even if you don’t have any logistics or fleet management background.

eLogii’s Ratings and Reviews:

• Capterra: 4.8/5 (49 reviews)
• G2: 4.8/5 (5 reviews)

“A very large set of parameters/settings that you can manage yourself Good visibility over the history of tasks/drivers/operators The support is responsive. A broad level of coverage of all logistic areas.” ~ Rowan W., Transport Manager, 51-200 employees

“Limited user roles (Only: admin, full access, and viewer). Many software features are only available on higher-priced product tiers designed and priced for higher monthly delivery volumes.” ~ Philip P., Chief Information Officer, Mid Market, 51-1000 employees

eLogii’s Pricing and Trial Details: While eLogii’s pricing is not publicly available on their website, some online sources mention it starts at $359 per month for up to 2,500 orders. 

4. Onfleet

With over 1,000 customers, Onfleet is a leading last-mile delivery platform popular in various industries, including food and beverage, retail, e-commerce, furniture, and pharmacy. 

The following are Onfleet’s key features and strengths:

• Delivery auto-assignment: Auto-assigns on-demand deliveries to drivers available nearby to complete them on time and ensure customer satisfaction. 
• Integrated customer communication: Enables customers to make anonymous calls to drivers and dispatchers to know their order statuses.
• Customer feedback: The company offers an integrated feedback form for customers to review their delivery experience and incorporate their suggestions to improve delivery operations. 

Coming to Onfleet’s weaknesses, they are:

• Inconsistent route optimization: Onfleet incorporated route optimization into their software suite in 2016, making it relatively newer. Moreover, routes were poorly optimized and involved crisscrossing and addressing inaccuracies, as users reported and testing revealed.
• Missing timeline view: Onfleet’s interface displays only pins instead of actual routes and lacks the timeline view, making it challenging to tell routes apart.
• Higher pricing: Prices start at $550 per month, making it slightly more expensive than other route planning software, especially for mid-sized delivery businesses with lower delivery volumes.

The following are the areas where Onfleet outperforms Bringg:

• Superior onboarding and administration: Onfleet’s onboarding process is faster and scales with your business, unlike Bringg, which requires a steep learning curve. 
• Seamless integration: This feature facilitates connection with your website, mobile app, online store, ERP, or inventory management software through a developer-friendly API.
• Lack of mobile-native dashboard: The dashboard provides only a web interface to manage dispatching operations, limiting mobile accessibility for admins or dispatchers.

Onfleet’s Ratings and Reviews:

• Capterra: 4.6/5 (93 reviews) 
• G2: 4.6/5 (121 reviews)

“Onfleet’s setup and onboarding are incredibly simple. Unified dashboard is great, and provides ease of use. Integration with our Point of Sale (Dutchie) works but leaves much room for improvement. Support from [sensitive content hidden] is great when needed.” 

Branden H., Logistics Director, Retail, 501-1,000 employees

“The platform is easy to use, very responsive, and has a well-built API that allows you to get your information in and out of the platform. Everything is lightning quick when you make changes they reflect across all dispatchers and all drivers instantly.”

~ Philip G., Owner, Restaurants, 11-50 employees

Onfleet’s Pricing and Trial:

• Launch: Starts at $500 per month with a 2,000 pickup/delivery tasks limit. 
• Scale: Starts at $1,150 per month, with a limit of 5000 pickup/delivery tasks, includes barcode scanning and age verification 
• Enterprise: Custom pricing, includes advanced route optimization, multi-brand or region support, enterprise SSO, private label recipient tracking page, and unlimited historical analytics

Free trial: 14 days

5. Route4Me

Founded in 2009, Route4Me is one of the oldest and most popular route planning and optimization software. It is known for its exhaustive marketplace of differently priced add-on modules, which makes it highly customizable to fulfill different business needs efficiently. 

Route4Me’s key strengths and features are listed below.

• Custom integrations: Provides out-of-the-box integrations with various other applications to handle the most complex routing scenarios.
• A broad range of routing constraints: This option offers planning based on multiple constraints, including driver skills, labor laws, stop priority, maximum distance, vehicle capacity, service time, multiple depots, pickup, avoidance zones, and curbside delivery.
• Customer-facing features: Customers can ‘rate’ drivers, add details about how they found them, and send their responses via email, text, or phone to help analyze drivers’ performance. Equipped with a customer portal and customer feedback surveys, it fully engages customers.

Route4Me’s shortcomings are as follows.

• Weak route optimization: Routes are not as optimal as they should be, and they are inefficient and tangled. They are often created to use minimum vehicles, causing workload imbalances. 
• Clunky interface: Route4Me is often criticized for its outdated interface by dispatchers and drivers, and our internal testing verified that it had a windowsy and cluttered appearance.
• Limited features on basic plans: Route4Me’s starter plan doesn’t include route optimization, curbside routing, zoning, and other functionality, making it unaffordable for small businesses.

The areas where Route4Me gains a competitive edge over Bringg are:

• Ultra-high resolution mapping: Route4Me’s powerful servers help create maps of routes of unparalleled quality and resolution of up to 1000 megapixels. 
• Autonomous vehicle route optimization: Route4Me lets you create and send optimal routes directly to autonomous vehicles over the internet.
• Automated route simulations: This enables you to simulate routes before drivers leave the office or depot to understand what routes will look like and the travel speed along them.

Route4Me’s Ratings and Reviews

• Capterra: 4.4/5 (389 reviews)
• G2: 4.6/5 (102 reviews)

“The optimization is off always. I have stopped using it for that.”

~ Vaughn A., President

Marketing and Advertising, 1-10 employees

“Easy of use, quickly changing routes, many of the updates have been extremely helpful during our tenure with the product. Routing, splitting, and merging routes is very useful. Daily tracking is exceptional.”

~ Merritt W., Small Business (50 or fewer employees)

Route4Me’s Pricing and Trial:

• Route Management: Starts at $200 per month for 5 users, includes route planning using maps, voice-guided navigation, route dispatching, progress tracking, and POD
• Route Optimization: Starts at $300 per month for 5 users, includes everything in Route Management plus route optimization and planning routes from orders
• Business Optimization: Starts at $450 per month for 5 users, includes everything in Route Optimization plus mixed fleet routing

Free trial: 7 days

6. Track-POD 

Track-POD is software designed to automate the scheduling of deliveries and pickups, track them, and obtain proof of delivery upon successful completion. It is famous for those seeking multiple POD options beyond standard ‘digital signatures’ or ‘photos.’

The following are Track-POD’s key features and strengths.

• Flexible proof of delivery options: Track-POD enables picking from signatures, photos, geotags, timestamps, and QR/barcode scanning, giving greater flexibility over delivery documentation.
• Geofencing: Utilizes GPS to define virtual boundaries to react to drivers as they enter or leave the specified area, helping you keep an eagle’s eye on drivers and deliveries. 
• Route Manager: This app lets you view orders by ‘Unscheduled,’ ‘Scheduled,’ or ‘In Progress.’ It also allows you to sort individual orders by drivers, status, or dates to view individual orders’ details and the product list, facilitating quick dispute resolution.

Coming to shortcomings, Track-POD has these:

• Limited customization of reports: Track-POD doesn’t allow you to select why customers reject orders.
• Slow and glitchy mobile app: Users reported that Track-POD’s mobile app freezes and sometimes shows inaccurate locations of drivers, hampering real-time tracking. 
• Time-consuming setup: The initial setup is time-consuming and complex as it involves a lot of customization, increasing onboarding time. Moreover, some routes are sometimes hard to close, making their management difficult. 

Now, let’s find out where Track-POD has the upper hand over Bringg.

• Fully integrated system: This system combines route optimization, fleet management, and proof of delivery in one, unlike Bringg, which has different solutions for different aspects.
• Better offline capabilities: Track-POD allows drivers to work offline and synchronize data once the internet connection is restored, unlike Bringg, which requires a stable internet connection to stay abreast of new orders.
• Customer service: Based on users’ ratings, Track-POD’s customer service is top-notch and better, with 4.5 out of 5 across 132 reviews against Bringg’s 4.3 out of 5 across 8.

Track-POD’s Ratings and Reviews

• Capterra: 4.7/5 (132 reviews)
• G2: 4.5/5 (35 reviews)

“It is easy to use and the customer service is responsive, quick, and good – above all you speak to real people. Olga was AMAZING.” 

~ Paola L., Customer Service Representative, Food Production, 1-10 employees

“The mobile interface is not that good and there should be a signup option in the mobile application as well there’s only a login option available which can be frustrating for new users.”

~ Tarun S., Enterprise (> 1000 emp.)

TrackPOD’s Pricing and Trial:

Offers two types of pricing: Per Driver and Per Order.

Per Order has four pricing tiers, including:

• Standard: Starts at $29/month per driver billed annually, consists of user management, and allows 3000 orders.
• Advanced: Starts at $49/month per driver billed annually, consists of order management, offers customer notifications, and allows 6000 orders.
• Advanced Plus: Starts at $69/month per driver billed annually, consists of geofencing, and allows unlimited orders.
• Enterprise: Custom pricing

Track-POD also offers a per-order pricing model, which starts at $285/month per 1,500 orders, and caps at XL Plan starting at $1440/month per 12000 orders.

Free Trial: 7 Days

7. Circuit for Teams

Circuit for Teams is renowned as a synchronized delivery software for dispatchers and drivers that handles the entire delivery management process from importing delivery data to creating routes and collecting proof of delivery. 

Circuit’s key features and strengths include: 

• Comprehensive route management: Allows uploading delivery stops via the driver mobile app, spreadsheet, or Shopify store to create the most optimal routes and assign deliveries to drivers based on defined zones. 
• Greater freedom for drivers: Enables drivers to create delivery routes and manually select the order of stops based on their preferences and convenience.
• Package finder: Lets your drivers upload the photo of a package for easy identification and faster unloading at the desired destination.

When it comes to Circuit’s drawbacks, they are as follows.

• Time-consuming process: Users complained that they had to press too many buttons to add a stop to a route or create and save a new route, as we also found in our internal testing, making route optimization time-intensive.  
• Workload imbalances: The Routes CFT creates require manual adjustments and redistribution among drivers to fit their workloads.
• Absence of load capacity planning: Circuit doesn’t allow you to optimize your routes based on vehicle capacity specifics, such as the maximum permissible number of items, volume, or weight.

Looking at the ways Circuit takes the lead when compared to Bringg, they are:

• Ease of use: Circuit’s interface is more intuitive and user-friendly compared to Bringg’s facilitates quick onboarding and reduces the need for a steep learning curve.
• Cost-effectiveness: Circuit is more affordable with transparently priced packages, making it suitable for small and mid-sized delivery businesses, unlike Bringg which is more suitable for large enterprise customers with high budgets. 
• Customer support: Circuit’s customer support is more responsive, unlike Bringg’s, which people reported to be suboptimal.

Circuit’s Ratings and Reviews

• Capterra: 4.8/5 (100 reviews)
• G2: 4.4/5 (155 reviews)

“Great for route planning and keeping our customers in the loop.”

~ Jim S, Owner, Food & Beverages, 1-10 employees

“The features are SUPER well thought out. Every time we face an edge case in our delivery process, we realize that Circuit has already thought of it and has baked it into the features list. Seriously seriously love this thing. The dashboard is incredibly easy to use. Very easy to set up and onboard new drivers as well.”

~ Osamah Q., Small-Business(50 or fewer emp.)

Circuit’s Pricing and Trial

There are four pricing packages:

• Starter: Starts at $100 per month, includes 500 stops, and charges $0.04 per additional stop
• Essentials: Starts at $200 per month, includes 1000 stops, and charges $0.05 per additional stop
• Standard: Starts at $250 per month, consists of 1000 stops, and charges $0.06 per additional stop
• Pro: Starts at $300 per month, consists of 1000 stops, and charges $0.07 per additional stop
• Free Trial: 7 days

Final Thoughts on Picking the Right Bringg Alternatives

Bringg is often regarded as a near-perfect software solution for large enterprises but may fail to meet the needs of small or mid-sized businesses. This is why we’ve explored 7 top Bringg alternatives today, each with its strengths and drawbacks.

Whether it’s Routific’s engine API route optimization, eLogii’s extensive customization options, Onfleet’s delivery auto-assignment, Route4Me’s differently priced add-ons, or Circuit’s driver-focused features, there’s a solution to everything.

If you are still unsure which one to pick, consider booking a free demo of Upper or start a 7 days free trial.