Upper vs Bringg:
70% Less Complexity,
100% More Productivity.

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How to Choose the Right Delivery Management Software for Your Business?

Selecting the ideal delivery management system involves considering various factors to ensure it aligns with your business needs and operational goals. Here are the factors to consider:

Ease of use

Ease of use

Pick a system that’s intuitive and easy to navigate to reduce training time and simplify daily tasks.

Pricing transparency

Pricing transparency

Look for transparent, upfront pricing. Avoid hidden fees or complicated pricing systems that can lead to unexpected bills.

Feature set

Feature set

Ensure the system offers the features you need, like route optimization and real-time tracking, without extra charges.

Scalability

Scalability

Choose a system that can grow with your business and handle increased volume as you expand.

Customer support

Customer support

Opt for a system with reliable and accessible support to quickly address any issues.

Implementation and integration

Implementation and integration

To avoid disruptions, select a system that’s easy to set up and integrates smoothly with your existing tools.

Why Upper Wins Over Bringg as
the Best Delivery Management Software

User-friendly interface that enhances productivity

User-friendly interface

How Upper gives you the edge:

We know you’re busy, so we’ve made Upper easy to use. Our clean, intuitive interface helps you plan routes and manage deliveries without breaking a sweat.

You won’t need weeks of training to get the hang of it. Whether you’re a driver, dispatcher, or manager, the platform runs smoothly with minimal disruptions. It’s built to help your last-mile delivery operations move faster.

Why Bringg might not be the right choice for you:

Bringg’s interface has been criticized for being complicated. Many users report it crashes unexpectedly, sometimes marking orders as “complete” before they’re ready. Several other users report feeling lost in the system and wasting time navigating multiple steps.

Performance issues with the mobile app are also present. When overwhelmed, the app can slow down or crash. Some drivers report deleting and reinstalling the Bringg app daily to keep it working.

User-friendly interface
Straightforward pricing

Transparent, upfront pricing that fits your budget

Straightforward pricing

How Upper gives you the edge:

Upper is upfront about its pricing. You know exactly what you’re paying for from the start, with no hidden costs or unexpected fees. Our clearly defined tiers are designed to fit your budget, whether you’re a small business or a growing team.

Want to try before you buy? No problem. We offer a 7 days free trial so you can see how Upper works for your business.

Why Bringg might not be the right choice for you:

Bringg’s custom pricing lacks transparency, so you won’t know the cost until you’re far into the sales process.

You might pay for features you only need with clear pricing tiers. Many users report that Bringg’s last-mile delivery software can be expensive, especially for smaller and midsized businesses. Why pay for enterprise-level features if you just need efficient route planning?

And with no free trial, you can’t quickly test it out before making a big financial commitment.

Quick setup with an easy learning curve

Quick setup

How Upper gives you the edge:

We know your time is precious. That’s why we’ve made Upper easy to set up. You can be up and running in no time.

Are you new to delivery software? No worries. Upper’s intuitive design means your team can learn the ropes quickly without needing long training sessions or external consultants.

Import stops, plan delivery routes, and dispatch drivers—that’s how easy it is to use Upper route planning software.

Why Bringg might not be the right choice for you:

Bringg’s implementation often requires extensive time and resources. It’s reported that it can take weeks—sometimes months—to integrate fully into your workflow. This can mean a lot of time spent training your staff and hiring consultants to get things up and running.

Do you want to pay extra just to get started?

Quick setup
Route optimization

Route optimization that saves time and money

Route optimization

How Upper gives you the edge:

Upper’s advanced route optimization is our secret sauce. It calculates the most efficient routes in seconds, saving you fuel and time.

Got specific needs? Upper lets you factor in time windows, priority stops, service times, vehicle capacities, and driver schedules. You can even adjust routes on the go. Your routes, your way.

Why Bringg might not be the right choice for you:

Many users describe Bringg’s route optimization software as mediocre. Many users report that it doesn’t provide the level of efficiency they need, which can undermine the entire purpose of implementing such a system.

Why settle for “okay” when you could have great? Optimizing delivery routes inefficiently means more fuel is used and fewer deliveries are made. Can your business afford that kind of inefficiency?

Responsive customer support

Customer support

How Upper gives you the edge:

Need help? We’re here for you. Upper offers quick, friendly support via chat, email, and phone. Got an urgent issue? No problem. Our team responds promptly to get you back on track.

Our support team knows the ins and outs of delivery management. We understand and fix your challenges while helping you get the most out of Upper.

Why Bringg might not be the right choice for you:

Bringg offers only email support. Imagine waiting hours for a response while your deliveries are on hold. Frustrating, right?

Many users report slow response times from Bringg’s support team. Can your business afford to wait when you have a pressing issue?

Customer support
Scalability that fits your business

Scalability that fits your business

Scalability that fits your business

How Upper gives you the edge:

Whether you have 5 drivers or 500, Upper grows with you. Add more routes, more drivers, or more features as your business expands. No need to switch systems as you scale.

Why Bringg might not be the right choice for you:

Bringg’s scalability can be a problem for many users. As you grow, you might face difficulties with their system’s ability to handle increased demands efficiently.

Scaling with Bringg might involve additional costs and complex adjustments. Many businesses find that expanding their operations with Bringg can be cumbersome and not as smooth as they’d like.

Upper vs Bringg: A Detailed Comparison

This table breaks down the core differences between Upper and Bringg to help you decide which delivery management software fits your business best.

Feature/Aspect Bringg Upper
Target Audience Larger enterprises with complex logistics Small to mid-sized businesses; scalable
Pricing Custom pricing; unclear until engagement; can be expensive Clear pricing tiers and affordable plans (starting at $40/user/month)
Free Trial No free trial; requires a sales consultation for access 7 days free trial available
Ease of Use Complex setup; requires extensive training and external consultants Simple, user-friendly interface. Minimal training required
Implementation Time Lengthy implementation process (weeks to months) Quick, straightforward setup
Driver App Frequent app crashes, slowdowns, and performance issues Easy-to-use app with high performance
Route Optimization Mediocre, according to user reviews Advanced, efficient algorithms
Real-Time Driver Tracking Available, but part of a larger, more costly package Included in Growth and Enterprise plans
API Integrations Complex API; challenging and slow to integrate Simple, easy-to-use API for smooth integration
Scalability Built for larger enterprises, may be overwhelming for smaller teams Easily scalable for growing businesses with flexible features
Customer Support Limited to email support, with slow response times 24/5 dedicated support via phone, chat, and email
Third-Party Logistics Support Designed to handle third-party logistics Best suited for in-house logistics
Salesforce Integration Native integration (Zenkraft) Via third-party apps
  • Feature/Aspect upper logo Upper
  • Target Audience

    Larger enterprises with complex logistics

    Small to mid-sized businesses; scalable

  • Pricing

    Custom pricing; unclear until engagement; can be expensive

    Clear pricing tiers and affordable plans (starting at $40/user/month)

  • Free Trial

    No free trial; requires a sales consultation for access

    7 days free trial available

  • Ease of Use

    Complex setup; requires extensive training and external consultants

    Simple, user-friendly interface. Minimal training required

  • Implementation Time

    Lengthy implementation process (weeks to months)

    Quick, straightforward setup

  • Driver App

    Frequent app crashes, slowdowns, and performance issues

    Easy-to-use app with high performance

  • Route Optimization

    Mediocre, according to user reviews

    Advanced, efficient algorithms

  • Real-Time Driver Tracking

    Available, but part of a larger, more costly package

    Included in Growth and Enterprise plans

  • API Integrations

    Complex API; challenging and slow to integrate

    Simple, easy-to-use API for smooth integration

  • Scalability

    Built for larger enterprises, may be overwhelming for smaller teams

    Easily scalable for growing businesses with flexible features

  • Customer Support

    Limited to email support, with slow response times

    24/5 dedicated support via phone, chat, and email

  • Third-Party Logistics Support

    Designed to handle third-party logistics

    Best suited for in-house logistics

  • Salesforce Integration

    Native integration (Zenkraft)

    Via third-party apps

  • No credit card required

Don’t overpay for features you don’t need. Switch to Upper and save!

FAQs

  • Is Upper or Bringg better for small businesses?
    Upper is better suited for small to mid-sized businesses due to its intuitive design and scalable pricing. It provides an efficient, easy-to-manage delivery solution that grows with your needs. Bringg’s more intricate features are geared towards larger enterprises, which can be complicated for smaller businesses.
  • What are the main differences between Upper and Bringg?
    The main differences are in usability and pricing. Upper offers a user-friendly interface, transparent pricing, and straightforward implementation. Bringg has a more complex feature set with custom pricing, which can be difficult to navigate and potentially costly for smaller businesses.
  • Can I integrate Upper with other software?
    Yes, Upper supports a range of integrations with other software to streamline your operations. Bringg also offers integrations, but users find its API complex and slower to work with.
  • Is it easy to switch from Bringg to Upper?
    Switching to Upper is relatively easy, thanks to its user-friendly design and supportive transition process. Migrating from Bringg may be more challenging due to its complexity and the need for detailed data transfer and system adjustments.
Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the Chief Executive Officer at Upper. With 5+ years of experience in dev, outbound, and inbound sales, He is committed to growing conversion through inbound and outbound activities. Outside the office, Jeel loves to spend time with his dog and take him on long walks. Read more.